At the awards ceremony for the display Superstar Award 2021 in Frankfurt/M., Gissler & Pass notched up three celebrations:
2x GOLD for the Ramazzotti on-pack promotion of Pernod Ricard Germany and 1x SILVER for the Monster Bike promotion display of the agency Teamwork!
Ramazzotti on-pack promotion
The clever packaging solution, which is made of 100% corrugated board, replaces the previous plastic blister packaging, and received the Gold prize in the packaging category. The packaging also won the special jury prize for innovation.
The solution, which is made of fine corrugated board (F-flute), can be recycled easily and in an environmentally friendly way after use. The ingenious design simply slots together and provides sufficient stability without any gluing. The intelligently arranged tabs in the packaging protect the tumbler from damage on the one hand, while securely locking it onto the bottle neck on the other.
In addition to the idea of sustainability, the new corrugated board solution also has the advantage of individual, branded printing on both the inside and outside.
Depending on the shape of the tumbler and the bottle, a one-piece or a two-piece version of the on-pack packaging is available. The tumblers can be packaged easily and efficiently.
“The challenge was to find a good balance between stability, a firm connection with the bottle, and a visually-appealing positioning with the good visibility of the glass and the possibility to try out the haptics of the glass,” explains Sebastian Weber, Key Account Manager at Gissler & Pass.
Worthy of a prize: the on-pack glass packaging previously won the 2021 prize for innovation of VDW e.V.
This POS presentation, which is made of corrugated board and primarily aimed at the young target group of racing enthusiasts, stands out as an absolute eye-catcher in the trade thanks to its sleek, true-to-original design. In addition to its visual power of persuasion, the replica motorbike is based on a sophisticated technical design which corresponds to an engineering feat: when disassembled and packed, the POS set, which consists of several individual parts, has a width of just 80 cm. The motorbike can also be set up easily and quickly in as little as 10 minutes by any sales assistant on site.
The Monster Bike has also already been successful: at this year’s POPAI Award, the promotion display won the Gold prize.
“We are very happy about our triple prize, and extremely proud! The prizes confirm the performance of the entire team, from the development through to the production and the co-packing. They are a sign of our innovative and professional work and encourage us in our efforts to offer a flawless and sustainable solution with our products at all times,” explains Thomas Gissler-Weber, Managing Director of Gissler & Pass GmbH.
“We would also like to thank the jury and our partners, Pernod Ricard Germany and Teamwork, as it is only through a close cooperation that the initial idea can become a marketable POS concept which is a success for everyone involved. And it goes without saying that it wasn’t always easy to cooperate closely last year because of the coronavirus.”
After a break due to the pandemic, the display Superstar Award from display publishers celebrated its comeback. Within the scope of the industry competition, prizes were awarded for the best POS promotions and display solutions of the past year. With 54 nominated displays, 27 companies and 51 brands, the event presented a wide range of exhibits, as in previous years, and demonstrated the innovative power of POS marketing.