What is Sales Packaging?
Sales packaging is a real attention grabber at the point of sale. On the one hand, it protects the products, on the other hand—even more importantly—it is the marketing and communication function of the packaging that comes to the fore, attracting the attention of potential buyers by their pleasing form and/or colour scheme. It answers important questions that customers may have about the product, and it serves as harbinger of the brand promise. Moreover, a clever design, user-friendly sealing systems or safety closures, windows and decorative inserts, convenient carrying handles etc. all play an important role in pulling in customers. Also, sales packaging is key in add-on campaigns or enhancing the allure of the product with a gift wrap.
What makes sales packaging a decisive factor to your commercial success
More than 70% of all buying decisions are made directly at the point of sale, that is, in a department store, drug store, supermarket or specialist shop. Sales packaging has an immense influence: The “silent” brand communicator only has about meagre 1.6 seconds to relay its message to the outside world. Because that is the span of time that the eyes of the consumers will remain fixed on your sales packaging and/or product.
Your articles are pitted, in shelves, sales areas, and displays, against numberless other, attractively packaged products. In order for you to stand out from the thicket of brands and products, we at GISSLER & PASS create functional, clever and alluring sales packaging solutions for you that give you as the owner of the brand as well as the buyer added value. We help you streamline your brand presentation: brand-compliant, classy, sales-generating, and individualised.