Our sales-boosting packaging solutions will also help you reach the consumers’ awareness in the self-service segment. Gissler & Pass has a profound grasp of design’s and execution’s significance. We deliver premium solutions that create a buzz with their uniqueness, tell the tale of the product’s quality, and trigger the decision to buy.
We’re looking forward to your request.
Sales packaging is a real attention grabber at the point of sale. On the one hand, it protects the products, on the other hand—even more importantly—it is the marketing and communication function of the packaging that comes to the fore, attracting the attention of potential buyers by their pleasing form and/or colour scheme. It answers important questions that customers may have about the product, and it serves as harbinger of the brand promise. Moreover, a clever design, user-friendly sealing systems or safety closures, windows and decorative inserts, convenient carrying handles etc. all play an important role in pulling in customers. Also, sales packaging is key in add-on campaigns or enhancing the allure of the product with a gift wrap.
More than 70% of all buying decisions are made directly at the point of sale, that is, in a department store, drug store, supermarket or specialist shop. Sales packaging has an immense influence: The “silent” brand communicator only has about meagre 1.6 seconds to relay its message to the outside world. Because that is the span of time that the eyes of the consumers will remain fixed on your sales packaging and/or product.
Your articles are pitted, in shelves, sales areas, and displays, against numberless other, attractively packaged products. In order for you to stand out from the thicket of brands and products, we at GISSLER & PASS create functional, clever and alluring sales packaging solutions for you that give you as the owner of the brand as well as the buyer added value. We help you streamline your brand presentation: brand-compliant, classy, sales-generating, and individualised.
Corrugated board packages make a perfect substrate for printing. Your colour codes, logos and/or catchphrases help consumers identify your brand without fail. To add attractive refinements to the carrier material, we rely on a sophisticated printing technique. Flexo and offset printing allows for the sales packaging to be adorned with razor-sharp images in brilliant colours.
According to a broad international consumer survey, brand loyalty will double when the sales packaging engages multiple senses.
Examples:
We will be delighted to design an innovative sales packaging solution for you that will engage multiple senses.
Please contact us for a consultation or an individual offer. You can reach us at +49 (0)2461 / 684-0
or by e-mail at: kontakt@gissler-pass.de
We are looking forward to hearing from you!
How does the ordering and production process for sales packaging solutions work?
As with our other product families, the development/production process is divided into several steps: briefing, brainstorming/design, prototyping, production.
Briefing
The following issues are clarified in the briefing:
BRainstorming/Design
Following the briefing interview, our experts step in to generate a 3D model of your sales packaging-to-be, using your information and preferences as a basis. Cutting-edge CAD software is used in the process. Our digital model will give you a first impression of your future sales packaging.
You have a suggestion for optimisation, special wishes or another idea? No problem: We can incorporate your suggestions straight away.
Prototype creation and manufacture
Once you have given your OK, we use this digital model to fabricate a prototype, which is a preproduction model of your sales packaging. The purpose of the prototype is to serve as an illustrative example of the final product. It’s the precursor to the batch production. Before your sales packaging solution goes into production, this prototype is subjected to several tests in which it must prove its stability and quality. Only then will it be put into series production.
Where does GISSLER & PASS produce the packaging solutions?
Our packaging solutions are all manufactured at our plants in Jülich and Rodenberg.
What are GISSLER & PASS packaging solutions made of?
The basic material that we use for our sales packaging is corrugated cardboard. Other and/or additional materials will depend on your individual preferences, needs and requirements. A high-quality display serves to highlight the high quality of your product.
What are the ideal product types to go with sales packaging solutions?
Sales packaging made of corrugated board is essentially suited for any product that seeks to capture the consumer attention in the retail industry. This applies to products in the food and beverage sector, consumer electronics, toys, chemical and pharmaceutical products, or even the cosmetic industry.
Sales packaging…
To put it in a nutshell: The packaging of a product is your key point of contact with the customer. It decides whether your brand will sell and “make it” at the POS.
What are the production times? Will GISSLER & PASS handle production orders at short/very short notice (express)?
Each packaging solution is custom-made. Therefore, we can only give you an estimate of the production time if we know the details of your project. We will tell you the approximate delivery date before the production starts, in which we will take account of your time schedule of course.
