It’s all about the presentation.

Looks good at any POS: Get inspired by our selection of displays, invest in Gissler & Pass displays, custom-made to suit any need and budget.

Display aus Wellpappe

What are POS displays?

The abbreviation POS stands for “Point of Sale” and these displays are promotional advertising material for product presentation.

POS displays are used for the secondary placement of merchandise in shopping centres, supermarkets and shops. They are creative, experience-oriented production presentations that offer customers exciting shopping experiences and generate impulse buys.

POS displays are ideal for …

  • product range expansions,
  • product launches,
  • special advertising campaigns such as promotions, prize draws and competitions for special occasions (e.g. sports events, seasonal events).

Why POS displays are crucial for your commercial success

Roughly three quarters of all purchasing decisions are made at the point of sale. Despite a plan and shopping list. This was the result of a Study by GfK, Germany’s largest market research institute. Customers choose products emotionally, unconsciously. The atmosphere, music, product presentation and opportunities to interact with the products or brand influence their buying behaviour.

With elaborate point of sale displays, shopping becomes an experience. POS displays with high-quality materials and an outstanding look captivate customers. They stage your brand in a unique, exciting way.

Point of sale displays…

  • create brand worlds and worlds of experience.
  • magically attract customers’ attention.
  • convey your brand’s message and values.
  • turn shopping into an event.
  • help consumers make a decision when faced with a huge variety of products.
  • increase your sales.