In an ideal scenario, your packaging or display will appeal to as many senses as possible at the point of sale. A multisensory approach guarantees a particularly intense brand experience. Shoppers who remember more than one sense perception of your product will be more loyal to the brand. That’s why we at GISSLER & PASS use visuals, a thrilling haptic experience when unwrapping the product, scents and moving or auditory elements.

• Vision: You need to catch eyes if you want to attract attention. No matter if it’s through colours, decorative elements, design, or motion. Looking a the product through a window or film, too, increases the buying interest.
• Feeling: Packaging can convey a sense of class when touched, taken out of the shelve, and opened. Are the materials cheap, expensive and/or eco friendly? Is it easy to remove the product from the packaging? The haptic experience will leave a lasting impression on the shoppers’ attitude toward the your product.
• Hearing: More often than not, opening a specific product is accompanied by a particular sound, for example the tearing of a bag of chips or the whizzing of a bottle of Cola. What does it sound like when your product comes out of the packaging? What sound do you want to reach the ears of your customers?
  Why not surprise them and make them stop with unexpected acoustic signals sent by your display as they are passing by?
• Smell: Perforations in the wrapping can be provided to sniff the fragrance of fruits and vegetables. For manufacturers of body care products, perfumes or washing powder, it should be worthwhile to send olfactory signals to the consumer. Scented coatings can be used to give off the desired fragrance.
• Taste: When it comes to food products, it’s mostly about the taste and scent. Product launches work particularly well when they are combined with lavishly illustrated promotional displays and tasting tables where shoppers can not only buy the attractively packaged product but also get a first taste.