We’ll bring together only the best for you.

Ceative manpower meets state-of-the-art CAD technology.

Our development and design team is distinguished by innovation-mindedness, creativity, technical savvy, and quality. Coupled with modern technology, we convince our customers absolutely. In the conception stage we use computer assistance to project and compute possible alternatives across all optimisation levels. All sample specimens are created digitally to match the series in terms of design and function. It’s not uncommon that the development and design process will lead to an award-winning solution.

Packaging Development @ GISSLER & PASS

Standard packaging and displays are a dime a dozen. GISSLER & PASS, by contrast, delivers packaging and display solutions that are tailor-made to match your product, brand, and target group. Optimised packaging development is one of our most critical missions.

How sales packaging solutions and secondary placements inspire shoppers at the point of sale

Hit or miss? The sales packaging and/or display campaign is critical to whether a product will sell at supermarkets, discounters or specialist retailers. Most buying decisions are made on the spot, directly at the point of sale. To inspire customers straight away and stand out from the multitude of offerings, you need unique packaging solutions and displays. The more attractive and classy the exterior, the more tempting the content will be for the target group you have in mind. Buying decisions are emotional decisions.

The right display at the POS will help you…

set yourself apart from the competition.
capture the attention of prospective customers.
give shoppers a sense of orientation.
make your brand memorable.
be perceived as trustworthy.
increase your turnover in the long term.

Customers will draw conclusions as to the content when looking at the exterior. The design of the packaging raises expectations. It intrigues, instils a sense of anticipation of the product, and rouses emotions.

Why a multisensory approach will boost your customers’ brand loyalty

In an ideal scenario, your packaging or display will appeal to as many senses as possible at the point of sale. A multisensory approach guarantees a particularly intense brand experience. Shoppers who remember more than one sense perception of your product will be more loyal to the brand. That’s why we at GISSLER & PASS use visuals, a thrilling haptic experience when unwrapping the product, scents and moving or auditory elements.

Vision: You need to catch eyes if you want to attract attention. No matter if it’s through colours, decorative elements, design, or motion. Looking a the product through a window or film, too, increases the buying interest.
Feeling: Packaging can convey a sense of class when touched, taken out of the shelve, and opened. Are the materials cheap, expensive and/or eco friendly? Is it easy to remove the product from the packaging? The haptic experience will leave a lasting impression on the shoppers’ attitude toward the your product.
Hearing: More often than not, opening a specific product is accompanied by a particular sound, for example the tearing of a bag of chips or the whizzing of a bottle of Cola. What does it sound like when your product comes out of the packaging? What sound do you want to reach the ears of your customers?
Why not surprise them and make them stop with unexpected acoustic signals sent by your display as they are passing by?
Smell: Perforations in the wrapping can be provided to sniff the fragrance of fruits and vegetables. For manufacturers of body care products, perfumes or washing powder, it should be worthwhile to send olfactory signals to the consumer. Scented coatings can be used to give off the desired fragrance.
Taste: When it comes to food products, it’s mostly about the taste and scent. Product launches work particularly well when they are combined with lavishly illustrated promotional displays and tasting tables where shoppers can not only buy the attractively packaged product but also get a first taste.

GISSLER & PASS will showcase your brand with the help of multisensory packaging and display solutions.

What transport packaging solutions must be able to do

Transport packaging need to be functional and robust above everything else – because, after all, their primary job is to protect the product. Secure transport and easy shipping must be guaranteed.

Consumers are more and more concerned with eco friendliness. We want to make the special characteristics of corrugated board come alive: We deliver solutions that highlight your idea of sustainability for all to see at the POS, for example by using corrugated board made from grass paper. Here, the grass fibres are an alternative primary raw material to the wood fibres commonly used in paper production.

A customised transport packaging solution will help you…

reduce warehousing and logistics expenses.
cut material costs.
protect the environment, thanks to recyclable materials.
avoid packaging material going to waste.
prevent needless fill.

Packaging Development by GISSLER & PASS

It all begins with a concept. To deliver the perfect packaging for your product, GISSLER & PASS generally subjects every packaging and display item to a four-step design process spanning from the initial concept to series production.

In-depth briefing and, where necessary, an inspection of your production machinery
Computer-assisted packaging design and 3D digital prototyping
Creation of a prototype which is then put to different tests
Serial production

1. Briefing: your requirements, our concentrated innovative power

First comes an in-depth briefing session, in which we seek to learn all about your wishes, requirements, and needs:

What product do you need the packaging or display need for?
What type of packaging or display are you looking for?
Is there an existing concept that needs streamlining?
What is your target audience?
What is the message of your brand?
Do you have special material requirements?
Do you require any refinements?
Will your packaging be exposed to food?
How does sustainability factor in?
What is the available budget?

Having said this, the GISSLER & PASS briefing is everything but one-sided: We will work with you to find the best way to showcase your product – for a convincing display at the point of sale. We think for ourselves, laterally and out of the box when it comes to design the perfect solution for you!

Inspection of your production machinery

Following the briefing session, we may inspect your production machinery which will accommodate the packaging. This helps us understand the technical specs you need to be met. This is because the real challenge in implementing a new packaging concept is having the packaging items make it through the raising and filling plants without causing trouble.

2. Computer-assisted packaging design

In the next step, your packaging/display is drafted on the computer, for which our experts use cutting-edge CAD software. CAD means computer-aided design. We craft packaging from corrugated cardboard and POS displays in 2D and 3D. This is to help you get an idea how the final packaging will look like, how it must be palletised, and what physical characteristics it has.

Having said that, it is not the technology and the tools that make the difference here. Rather, it is the creative minds who develop an innovative, classy design based on your requirements. We use drafts on hand-drawn sketches to catch spontaneous ideas. Packing concentrated brain power, creativity and innovative capacity, we then use these to create sophisticated 3D designs that will showcase your brand message to maximum effect.

The design phase sees us framing, planning and calculating possible alternatives across all levels of optimisation. In many cases, the outcome of this elaborate development and design process is an award-winning solution: GISSLER & PASS has earned multiple national and international awards for singular display and packaging solutions.

We are well-versed in markets and trends. We make our customers’ challenges our mission, in which we see ourselves as a “long arm”. Our demanding standards as to quality, customer orientation and flexibility, together with our partnership-driven approach to dealing with our customers are at the heart of what we do. In other words: We treat you as equals and take your suggestions, requests and feedback very seriously.

This is the reason why we always provide a digital prototype first so that you can make suggestions for modifications, if any. Based on this feedback, we then set out to modify the packaging as necessary. By this concerted approach, we keep optimising the product until we’ve achieved a flawless result.

3. Prototyping

Once the computer-assisted development stage is completed, we craft a so-called prototype for you, which is the very first example of your nascent packaging/display series. We will be happy to give a personal presentation of the result of this entire process so that you can examine the prototype yourself. Once you have given the green light, the prototype goes through various tests for quality assurance. This includes, amongst other things, shipping tests designed to he stability of the design. It is also possible to perform pre-production trial orders to make sure that the newly designed packaging runs smoothly on your line.

4. Serial production

In the next step, your packaging/display goes into series production: We produce the required quantity at our plants in Jülich and Rodenberg, the duration depending on the degree of utilisation and complexity. When placing the order, we give you an estimate when you can expect your batch to be shipped.

Optimal solutions from one source

GISSLER & PASS is at your side throughout the value creation chain. Espousing a integral focus on performance, our mission is to let our customers benefit from one-stop services: from brainstorming, conception and consultation through manufacture up to logistic services such as co-packing, warehousing, and transport.

Our staff and every business division all work toward the development of your perfect packaging solution, and they are all part of the quality promise.

Machine suppliers

We are development partners for our customers and our machine suppliers. To meet the requirements of our customers, we are constantly interchanging information with our machine suppliers to help secure a powerful, state-of-the-art machine outfit as well as profound technical know-how.

This enables us to achieve three things:

Our productivity is excellent right from the start.
We stay fit for the future and go with the times.
We consistently deliver cutting-edge, innovative results that will showcase your brand at the point of sale just perfectly.

You have more questions around the topic of packaging development? Or a concrete concern with which you need our assistance?

Please get in touch for an individual quotation. Call GISSLER & PASS at +49 (0) 2461 / 684-0 or send an e-mail to: kontakt@gissler-pass.de

We are looking forward to your project!

A selection of the awards we have won

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