What are coutner displays?
Counter displays are generally located at a comfortable height, in the till area on the sales counter. They can also be placed between other goods on shelves as to break things up and draw the eye. As mini displays, they draw the customers’ attention to small items or containers.
They invite you to pick up the product and look at it up close. Counter displays don’t take up much space. And they have a prime location: at literally the last moment before the customer pays and leaves the store, you increase turnover at the last minute at point of sale.
What types of products are counter displays suitable for?
Anything which is small in size can be offered in a counter display: chewing gum and confectionery, glasses, herbs and spices, drinks and cosmetics.
In the modern era of constant exposure to advertising, attracting attention is more important than ever. Interactivity works. Counter displays tempt customers to pick up one item or another from displays placed at eye level.
As an advertising medium, counter displays are ideally suited for…
- product launches,
- trial promotional prices,
- seasonal items, or
- to supplement a complete marketing concept.
What material are counter displays made of?
Counter displays are generally made from corrugated board, plastic or metal. Perfume stores and pharmacies frequently use specially finished counter displays made from corrugated board with stamped contour elements. This gives the products on offer a high-quality look. Lighting is also used.