The team of Gissler & Pass is pleased to be nominated for this year’s shop! D-A-CH Award (formerly POPAI Award) once again! In addition to a short video, the packaging specialist presented itself with the impressive display ‘The Kraken’ by Eggers & Franke at the EuroCIS in Düsseldorf.
The Kraken placement
Spectacularly, this full pallet display with a total height of two meters brilliantly implements the legend of black rum:
According to an old legend, one of the largest cargoes of Caribbean rum was sunk by the Kraken, the most fearsome of all sea monsters, and never resurfaced. This is where the success story of The Kraken comes in. Like the ink of the monster, The Kraken is black and powerful. Thanks to its unique character and impulsive set, The Kraken has achieved absolute cult status in a very short time.
The outstanding tentacle, which has a firm grip on the rum bottle, is the focal poi nt of this POS display and can be seen from afar. The sophisticated plug-in design of the display makes it easy and uncomplicated to set up: delivered in a handy deco package, the sales force can assemble and equip the placement at the point of sale in about 10 minutes. The tentacle as the central element consists of only one part and is simply plugged into the base. The corners of the display shell are also for plugging in, as is the accompanying dispenser for flyers.
The dark print image, implemented in high-quality digital printing with many deep black elements, underlines the brand message of the rum and brings the legend of the sea monster to life.
On February 28, 2024, the meeting of the independent jurors from brand, retail, design and science took place at the EuoCIS in Düsseldorf to evaluate the approximately 40 submissions from 15 categories.
Voting for the Audience Award will be possible again in 2024 from March 2024 via the
shop! D-A-CH Awards Instagram page.
At the awards ceremony in June 2024, Gissler & Pass and its client Eggers & Franke will find out whether The Kraken has been awarded gold, silver or bronze.
