At the POPAI Awards gala 2023 in the Flora in Cologne, Gissler & Pass and its customers Pernod Ricard Germany, Zentis and Teamwork were able to cheer 3 times: all three exhibits won bronze.
“We are very proud and happy that our displays and packaging are once again among the successful innovations in the competition,” said Thomas Gissler-Weber, Managing Director of Gissler & Pass GmbH. “But more important is that the innovative solutions are a complete success for our customers. This shows that we know and understand the demands of brand name manufacturers and retailers and translate them into successful POS concepts. We are already looking forward to the next award-worthy developments that are already in the pipeline.”
The award-winning developments in detail:
Havana Club Influencer-Box
Havana Club launched its first limited edition in the ready-to-drink line of products. The rum brand works with German artist and rapper Capo for the roll-out of the ‘Havana Club X Capo’ limited-edition can.
Gissler & Pass has come up with an eccentric, poker-style slipcase giftbox for the product roll-out. The idea of arranging a poker hand (10 cards) from the card deck that comes with the box ‘as if on one hand’ gives the box a groovy wow effect when unpacked. The boxes are handed out by Pernod Ricard Germany to specific influencers, young target audiences, and well-known social media figures who promote these new products across all channels.
Since the high-quality box was only distributed to an exclusive target group, it was created using high-quality digital printing.
Monster Kontra-K Promotion
Rapper Kontra K is a prominent advertiser of energy drink brand Monster Energy. Monster Energy held an exclusive summer raffle to get out tickets for one of his concerts, promoting the campaign with a large-scale POS display incorporating a monumental arch, a large-scale cardboard figure, and ¼-Chep displays.
The arch’s visual power is rounded off by its clever function as product carrier, with the Monster cans being placed directly in the columns and the 3D boxes creating the proper gig atmosphere.
The kicker: standing an impressive 2 meters in height and 2.30 meters in width, the arch is designed so cleverly that it can be folded to just 80 cm across when packaged.
For the launch of the new premium brand NaturRein from Zentis, a novel and very differentiating display was desired that would attract maximum attention at the POS.
Due to a higher and yet very stable base construction, the new fruit spread is presented at eye level, the eye falls directly on the goods and easy access to the products is ensured. In order to achieve a simple construction of the display, the elements are largely only plugged in.
The overall presentation reflects the premium character of the new fruit spreads. The curved side panel picks up the contour of the jar, provides additional communication space and lends the design additional lightness and uniqueness. The innovative product design is ideally staged.