Was bedeutet Shelf-Ready Packaging?

Shelf-Ready Packaging, auf Deutsch „regalgerechte Verkaufsverpackungen“, sind hochwertige, mehrfarbig bedruckte Verpackungen, die dem Verbraucher eine attraktive Warenpräsentation im Regal bieten und gleichzeitig dem Handelspersonal den Prozess der Regalverräumung/ -pflege zeit- und kostensparend erleichtern. Inzwischen haben sich regalgerechte Verpackungen neben klassischen Verkaufsverpackungen, Geschenk- und Weinverpackungen einen festen Platz in der Handelslandschaft – vom Discounter bis zum Vollsortimenter – erobert. Aus gutem Grund! Am Point of Sale kann der Verbraucher dank SRP-Lösungen die Ware schnell erkennen und entnehmen, was zu Spontankäufen anregt. Zum anderen profitiert das Handelspersonal von der einfachen, mühelosen Handhabung: Die Öffnungstechnik erschließt sich mit einem Blick von selbst, sodass die Verräumung wenig Zeit beansprucht und von einer Person zu händeln ist.

Wie läuft der Bestell- und Produktionsprozess bei Shelf-Ready Packaging Lösungen ab?

Der Entwicklungs- und Produktionsprozess von SRP findet bei uns in drei Schritten statt: Briefing: Am Beginn unserer Zusammenarbeit steht ein ausführliches Gespräch. Wir bringen zunächst Ihre Wünsche, Bedürfnisse und Anforderungen in Erfahrung. Ideenentwicklung/Konstruktion/Design: Aufbauend auf diesem Wissen entwickeln wir Ideen und konstruieren für Sie eine individuelle, passgenaue SRP-Lösung am PC. Wir fertigen einen digitalen Entwurf an, den wir Ihnen zur Ansicht und Prüfung zukommen lassen. Weißmustererstellung und Fertigung: Wenn Sie zufrieden sind und uns die Freigabe erteilen, produzieren wir auf der Basis dieses Entwurfes ein Weißmuster. Dieser Prototyp durchläuft zunächst bei GISSLER & PASS strenge Qualitätstests, um sicherzugehen, dass er sämtliche Anforderungen vollumfänglich erfüllt. Im Anschluss produzieren wir die von Ihnen gewünschten regalgerechten Verkaufsverpackungen in der benötigten Stückzahl. Briefing An erster Stelle steht bei diesem Schritt der Informationstransfer. Wir bringen bei unserem gemeinsamen Briefing-Gespräch in Erfahrung, welche Art von Shelf-Ready Packaging Sie benötigen. Innerhalb des Briefings klären wir mit Ihnen folgende Fragen: Für welches Produkt ist die SRP-Lösung gedacht? Wie lautet Ihre Markenbotschaft? Welche Zielgruppe sprechen Sie an? Welchen Absatzkanal streben Sie an? Discounter und/oder Supermarkt? Welche Anforderungen bringt die Lagerhaltung des gewünschten Handelsunternehmens mit sich? Handelt es sich bei Ihrer gewünschten SRP-Lösung um eine Neuentwicklung? Oder geht es Ihnen darum, eine bereits bestehende Verpackung weiterzuentwickeln beziehungsweise zu optimieren? Haben Sie, Ihr Logistiker, der Handel und der Konsument besondere Anforderungen in Bezug auf die Funktionalität, Material, Konstruktion, Druck (zum Beispiel Innendruck) Ihrer Verpackung? Wie sehen Ihre Abpackprozesse aus (manuelle oder maschinelle Befüllung)? Welche logistischen Hinweise gibt es? Legt Ihr Unternehmen Wert auf Nachhaltigkeit und Umweltbewusstsein? Wie viel Budget steht Ihnen zur Verfügung und wie sieht das Timing aus? Ideenentwicklung, Konstruktion und Design Unsere Experten entwickeln zunächst Ideen und setzen die vielversprechendste Lösung am PC um. Mit Hilfe mondernster CAD-Software entsteht daraus ein erster digitaler Entwurf Ihrer zukünftigen SRP. Sie begleiten jeden einzelnen Schritt und haben die Möglichkeit, Wünsche zu äußern oder Veränderungsvorschläge für die Gestaltung Ihrer Self-Ready Verpackungen zu machen. Weißmuster-Herstellung und Fertigung Nach Ihrer Freigabe produzieren wir auf der Basis dieses digitalen Entwurfs ein Weißmuster zum Anfassen. Es dient zum einen für Sie zur Anschauung, zum anderen durchläuft es bei GISSLER & PASS zunächst diverse Qualitätstests, bevor das SRP in Serie geht.

Aus welchem Material bestehen die SRP?

Bei Shelf-Ready Verpackungen spielt die einfache Entsorgung für den Handel eine große Rolle. Gleichzeitig rückt für Verbraucher das Thema Umweltschutz stärker in den Fokus. Darum bestehen unsere SRP-Lösungen meist zu 100 Prozent aus umweltfreundlicher Wellpappe: Nach dem Abverkauf führen Sie nicht mehr benötigte SRP einfach und problemlos dem Recyclingkreislauf zu.

Shelf-Ready Packaging (SRP)

Home » Products » Packaging » Shelf-Ready Packaging (SRP)

Home » Products » Packaging » Shelf-Ready Packaging (SRP)

Sales packaging solutions ready for your shelves.

Multifunctional & trade-ready, with our SRP solutions your products will look good on the shelf. Shelf-ready packaging from GISSLER & PASS is robust in transport, easy to open, quickly placed on the shelf, perfectly suited for product presentation and disposed of in an instant.

We are looking forward to your request.

What is Shelf-Ready Packaging?

Shelf-ready packaging is a type of high-quality packaging with multicolour printing designed to present the contents in a proper light while making it easier for the sales staff to handle stocking/shelf maintenance duties in a more time and cost efficient manner.

Today, shelf-ready packaging systems prevail alongside traditional sales packaging or gift and wine packaging—all the way from discounters to full-range providers. And this is for a reason!

SRP solutions at the point of sale help buyers identify and pick the showcased products more easily, thus facilitating impulse buys. Also, they let the sales staff benefit from easy and straightforward handling: The opening mechanism is self-evident at a single glance so that stocking activities don’t take up a lot of time and can be handled by a single worker.

Shelf-ready packaging…

is rugged, stackable, and easy to ship.
protects the content during shipping and storage.
is easily identifiable by the sales staff even when sealed, thanks to the product designation printed on it.
can be opened at the POS without tools such as cutters.
can be moved and lifted by a single person without difficulty.
allows for easy shelving.
saves space in a shelf.
reduces shelve maintenance times.
holds great appeal and provides ready access to buyers.
can be discarded right away when no longer needed.
powerfully stages your logo and brand message even if most or all of the products are sold.

Promotional measures using Shelf-Ready Packaging

Once a quantity of the product is sold, the interior of the tray becomes visible to the customers. To increase this added attractiveness, GISSLER & PASS provides an internal printing to keep the appeal of your product display intact at all times. So-called feed systems are popular, too: Every time an item is removed, the rest will be pushed to the front. This ensures that the shelf-ready packaging continues to look nicely filled and attractive.
Examples:
- Customers experience your brand haptically through embossing and textured lacquer.
- Sound chips draw attention to your product acoustically and fragrance varnishes turn the packaging into a holistic experience.
- Fragrance coatings can underpin a brand promise.
We would be happy to design an innovative sales packaging for you that appeals to several senses.

Unique features of GISSLER & PASS’s Shelf-Ready Packaging

We deliver bespoke solutions to meet these requirements. Our shelf-ready packaging solutions are designed to satisfy the demands of retailers, consumers, and private-label manufacturers alike:

Straightforward handling: GISSLER & PASS’s shelf-ready packaging solutions can be opened easily and readily without the need for tools. Perforations, fingerholes and tear-off strips make the use of cutters redundant. A preassembled cover (transport protection) + tray (sales unit) solution, too, is perfectly and easily opened, ruling out accidental damage to the contents as well as injuries to the sales staff.
Perfect look: Clean tear-open edges guarantee that the content is displayed in the best light at the point of sale.
Strategically designed: Space is a valuable resource in supermarkets and discounters. Our SRP solutions make efficient use of the available space in your shelves. At the same time, GISSLER & PASS’s shelf-ready packaging solutions ensure optimal visibility and easy removal of the content by your customers..
High-quality printing: We highlight your brand through exciting and flashy visuals.
Ultimate robustness: Our shelf-ready packaging solutions offer a maximum of safety during the shipping and logistic process. Your products and SRP will be delivered in the best of conditions.
High product availability: The eye-catching print on the exterior helps your sales staff spot shortages much faster and restock the shelves in time, thus avoiding out of stock situations (sold-out products and/or shortages).
Increased turnover: The improved shopping experience and high product availability help boost your turnover.

FAQ: Your most frequently asked questions – our answers

How does the ordering and production process work at SRP?

We follow a three-step SRP development and production process:

Briefing: Our partnership starts off with a detailed interview that enables us to get a picture of your wishes, needs, and requirements.
Brainstorming/design Based on insights thus gained, we develop ideas and design a customised, bespoke SRP solution on the computer. We draw up a digital model for you to review and verify.
Prototype creation and manufacture: If you are satisfied and give us the go-ahead, we craft a prototype on the basis of the model. This prototype is then subjected to stringent quality tests at our plant to make sure that it’s in full conformity with your requirements. In a next step, we manufacture the ordered quantity of your shelf-ready sales packaging.

Briefing

This step is all about the transfer of information to help us understand which type of shelf-ready packaging you need.

In the briefing, we will clarify the following issues:

What product do you need the SRP solution for?
What is the brand message?
What is the target group?
Which distribution channel do you plan on using? Discounter and/or supermarket? What are the warehousing requirements of the desired trading firm?
Do you want the required SRP solution to be developed from scratch? Or would you prefer to pick an existing solution and have it developed and/or streamlined further?
Do you, your forwarder, retailers and consumers place particular requirements on the functionality, material, design, printing (e.g., interior prints) of your packaging solution?
What are your packing processes (manual vs. automatic)? What are the logistic implications?
Is sustainability and environmental awareness critical to your company?
What’s your budget and timing?

Brainstorming and Design

In a first step, our experts will garner ideas and implement the most promising solution on a computer, employing state-of-the-art CAD software to create a digital model of your SRP-to-be. You are invited to accompany every single step in the process so that you can express your wishes or propose changes to the layout of your shelf-ready packaging.

Prototype production and manufacture

Once you have given your OK, we use this digital model to fabricate a prototype that you can touch. Beside serving as an illustration for you, it will be put to various quality tests at GISSLER & PASS’s plant before the SRP is put into batch production.

At which locations does GISSLER & PASS produce the SRP?

Our shelf-ready packaging is manufactured at our plants in Jülich and Rodenberg.

What material are the SRPs made of?

When it comes to shelf-ready packaging, easy disposal is critical in the retail sector. At the same time, environmental protection is a subject that is seen as being essential by an increasing number of consumers. That’s why most of our SRP solutions are entirely made of eco-friendly corrugated board: Once your product is sold off, all you need to do is feed the disused SRP into the recycling process.

How long are the production times? Does GISSLER & PASS produce at short notice / within the shortest possible time (express)?

Every SRP solution is exclusively made to measure according to your specifications, requirements, and standards. For this reason, production times can only be estimated if we know all the details of your project. We will inform you of the approximate delivery time before production starts, taking account of your specifications and striving toward a speedy and smooth completion of the order.

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