{"id":5147,"date":"2021-07-27T17:12:28","date_gmt":"2021-07-27T17:12:28","guid":{"rendered":"https:\/\/gp.pwdev.de\/?page_id=5147"},"modified":"2025-09-19T13:04:18","modified_gmt":"2025-09-19T11:04:18","slug":"cases","status":"publish","type":"page","link":"https:\/\/gissler-pass.de\/en\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5147\" class=\"elementor elementor-5147 elementor-1187\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6299439 elementor-section-height-min-height elementor-section-items-bottom elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default\" data-id=\"6299439\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d2c588f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4170488\" data-id=\"4170488\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933d90f elementor-widget elementor-widget-heading\" data-id=\"933d90f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cases<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0572a elementor-widget elementor-widget-global elementor-global-1404 elementor-widget-breadcrumbs\" data-id=\"2c0572a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gissler-pass.de\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e3c2d9\" data-id=\"3e3c2d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a705be6 elementor-section-height-min-height elementor-section-items-bottom elementor-hidden-desktop elementor-section-boxed elementor-section-height-default\" data-id=\"a705be6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fca9bd8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b46d224\" data-id=\"b46d224\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c9a571 elementor-widget elementor-widget-heading\" data-id=\"9c9a571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd4600 elementor-widget elementor-widget-global elementor-global-1404 elementor-widget-breadcrumbs\" data-id=\"2bd4600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gissler-pass.de\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72ad7a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72ad7a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bd6f023&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3776418\" data-id=\"3776418\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9addc1b elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"9addc1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1621\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1621\" aria-expanded=\"false\">Gigaset \/\/ Grass paper packaging <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1622\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1622\" aria-expanded=\"false\">Real Thai Push & Ready Display<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1623\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1623\" aria-expanded=\"false\">Fissler Asian Transport and Sales Packaging<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1624\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1624\" aria-expanded=\"false\">Severin \/\/ The Power of Packaging<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1625\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1625\" aria-expanded=\"false\">Listerine \/\/ Eye Catcher made of corrugated board<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1621\" aria-expanded=\"false\">Gigaset \/\/ Grass paper packaging <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1621\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1621\" tabindex=\"0\" hidden=\"false\"><h3><strong><span style=\"color: #da212a;\">New grass paper packaging for smartphones<\/span><\/strong><\/h3>\n<p>Gigaset has moved the production of its new GS 195 smartphone model to Germany. This sustainability concept is also supposed to reflect in the packaging, true to the motto \u2018Made in Bocholt\u2019. A collaboration with Gissler &amp; Pass led to a grass paper-based packaging solution that\u2019s more than up to the task.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18107 size-full\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/CS_3.jpg\" sizes=\"(max-width: 705px) 100vw, 705px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/CS_3.jpg 705w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/CS_3-300x139.jpg 300w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/CS_3-450x209.jpg 450w\" alt=\"Cases\" width=\"705\" height=\"327\"><\/p>\n<div class=\"hr hr-big avia-builder-el-1 el_before_av_hr avia-builder-el-first \">&nbsp;<\/div>\n<p><strong>New haptics and look<\/strong><\/p>\n<p>As a business with headquarters in Germany, Gigaset has faced strict rules and environmental requirements right from the beginning. The subject of sustainability manifests in many different facets, from logistic issues through tech innovations to the recycling of production materials.<\/p>\n<p>When it comes to packaging, Gigaset opts for corrugated board solutions to provide for maximum sustainability on the one hand and to ensure automatic packaging capabilities on the other hand. At present, more than 90% of the packaging material is recycled. On top of that, the box sizes, too, have become successively smaller over the past years in an effort to cut material usage down to a minimum.<\/p>\n<p>Having moved smartphone production to Germany, Gigaset is in a position to source bulk goods from China, which helps save a lot of space compared with pre-packaged smartphones. This has had a positive effect on the CO2 footprint. It also enabled Gigaset to team up with packaging expert Gissler &amp; Pass in a move to conceive a new, sustainable and regionally sourced packaging concept for Gigaset smartphones, which was rolled out in July 2019.<\/p>\n<p>The requirement for the new grass-paper box was to amalgamate shape, functionality, and sustainability at the best possible price (design to cost), thus realising multiple goals simultaneously: reduction of CO2 emissions, promotion of local collaborations, and the standardisation of packaging materials and packaging designs.<\/p>\n<p>On the marketing side, this raised fundamental questions over how far buyers would embrace the new design, i.e. the new surface feel of the box due to the use of grass paper, with its rough surface and natural, environmentally conscious looking colours. To address this, the properties of the packaging was optimised through multiple product cycles, primed by market research. The upshot has been a packaging solution which, according to the market research, is espoused by the young target audience. In other words, it actively helps secure Gigaset a younger prospective buyer structure while at the same time offering outstanding properties in terms of sustainability, stability, and mechanics.<\/p>\n<div class=\"hr hr-big avia-builder-el-2 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><b>Material usage<\/b><\/p>\n<p>Due to their low weight, smartphones do not require more than F-flute corrugated board. This fine material melds the mechanical advantages of corrugated board with the aspect of solid board while reducing material usage in comparison with E-flute corrugated board.<\/p>\n<p>It is worthy of mention that all components of the smartphone box are made from offset-printed grass paper: interior wall and corrugation 140 g grass paper, exterior wall 170 g grass paper. Grass paper is a rapidly renewing raw material obtained from regional sources. This entails a manufacturing process with favourable environmental performance regarding the consumption of water, energy and chemicals. 30% of the cardboard, of which 90%+ is already recycling material, will now be substituted for grass paper. The remaining 70% are made up of 100% recycling material.<\/p>\n<div class=\"hr hr-big avia-builder-el-3 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><b>Some fundamentals<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-18119\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei%C3%9F-300x300.jpg\" sizes=\"(max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-300x300.jpg 300w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-1030x1030.jpg 1030w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-80x80.jpg 80w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-768x768.jpg 768w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-1536x1536.jpg 1536w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-2048x2048.jpg 2048w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-36x36.jpg 36w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-180x180.jpg 180w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-1500x1500.jpg 1500w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-705x705.jpg 705w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-120x120.jpg 120w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2019\/12\/Gigaset_2_wei\u00df-450x450.jpg 450w\" alt=\"Cases\" width=\"400\" height=\"400\"><\/p>\n<p>The grass-paper packaging solution is made up of two components: the main box including the divider, and the inlay. Both pieces are die-cut and delivered on pallets as flat blanks. The main box is set up and glued together on the automated production lines, while the divider is incorporated as a folding tray, doubling as the display unit for the smartphone which rests on top of it. This provides for an unboxing experience, because the new smartphone is the first thing to meet the eye of the end customer once the box is opened, with the accessory parts lying clearly arranged in a separate compartment.<br>Moreover, the tray solution, by way of two special perforations (right and left hand side), provides a means to adjust the size of the recess. This guarantees the flexibility to accommodate future smartphone generations with different shapes, without the need to change the dies.<\/p>\n<p>Anti-dust flaps round out the fold above the tray and provide additional protection against accidental falling out. The space under the tray can hold the arrangement of accessory components. An energy efficient MRK robot inserts the inlay\u2013which can also be done manually\u2013together with the remaining accessory parts during the box loading stage. Tuck-in flaps are provided that allow for the box to be reclosed while aligning and tensioning the inlay. A glue dot is placed together with a circular perforation in-between the tuck-in flaps, and does the job of sealing the box. A broken perforation indicates that the box has been opened.<\/p>\n<p>During the production of the box, either packaging component is reused several times at the same ratio on a single sheet. This approach allows for a combination of different print patterns to be realised on one sheet (mixed sheet printing), thus helping to optimise print sheet utilisation and minimise waste, which makes it cost-efficient in terms of variant diversity.<\/p>\n<p>With the packaging solution made sustainable and streamlined across the board, it has been possible to completely eliminate the use of plastic from the process through multiple optimisation loops. The adhesive foil which protects the display is part of the smartphone and has no alternative for the time being. The packaging is finished with an abrasion-resistant varnish instead of the commonly used lamination foil. The box label is also made of grass paper, the user manual consists of 100% recycling paper. The packaging is FSC\u00ae certified and can be recycled.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1622\" aria-expanded=\"false\">Real Thai Push & Ready Display<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1622\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1622\" tabindex=\"0\" hidden=\"hidden\"><h3><span style=\"color: #da212a;\"><strong>Exotic Eye Catcher at the Point of Sale<\/strong><\/span><\/h3>\n<p class=\"bt\">Corrugated board displays are the first choice when it comes to POS promotion. According to a study conducted by the EHI Retail Institute, almost all German retailers use this type of display to boost sales.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1724\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_Teaser.jpg\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_Teaser.jpg 849w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_Teaser-300x139.jpg 300w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_Teaser-705x327.jpg 705w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_Teaser-450x208.jpg 450w\" alt=\"Real Thai\" width=\"700\" height=\"325\"><\/p>\n<p class=\"bt\">Retailers and consumer goods manufacturers alike value this readily available material, as it can come in a variety of shapes and can be quality printed, which makes it the ideal choice for branding promotion and increasing sales.<\/p>\n<div class=\"hr hr-big avia-builder-el-4 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><strong>A convincing sales support experience<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1729\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_02.jpg\" sizes=\"(max-width: 213px) 100vw, 213px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_02.jpg 336w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_02-160x300.jpg 160w\" alt=\"Real_Thai_02\" width=\"213\" height=\"400\"><\/p>\n<p>This is also how Feinkost Dittmann sees it. Germany\u2019s foremost vendor of olives, antipasti and garlic\/anchovy specialities challenged the Lower Rhine-based corrugated board manufacturer Gissler &amp; Pass to design a promotional display to bring the \u201cReal Thai\u201d brand on the road to success, which until then had been rather unknown in Germany. Marketing communications director for Dittmann, Martin C. Schmidlin regards the results as being highly satisfactory. \u201cThe product range of our Real Thai brand has posted a 70 per cent increase in sales ever since the secondary placement solution was introduced. Turnover is up no less than 74 per cent. Beside our sales campaigns, we largely attribute this to the Real Thai experience displays.\u201d<\/p>\n<p>The 1\/4 Chep mounting floor display is fairly popular with retailers. \u201cThe feedback coming from our trade partners is very favourable throughout, especially with regard to easy set-up and attractive appearance The same is true for the consumer response,\u201d continues Schmidlin. \u201cThat\u2019s quite a success, considering that we\u2019re up against some very stiff competition in the food retail sector.\u201d<\/p>\n<div class=\"hr hr-big avia-builder-el-5 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><b>Set-up in the blink of an eye<\/b><\/p>\n<p>This is facilitated in no small part by the easy handling characteristics of the corrugated board construction. \u201cAlongside its marketing and sales pushing effect, the Push &amp; Ready display provides for easy and swift handling, just as called for by retailers,\u201d explains marketing director for Gissler &amp; Pass, Katja Gausmann. \u201cIt can be set up within seconds and with a flick of the wrist. Just push the central bar at the top, and the display will unfold all by itself. Next, fix the two retaining flaps in front and rear to the Chep pallet, and you\u2019re done!\u201d<\/p>\n<div class=\"hr hr-big avia-builder-el-6 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><b>Effective brand presentation<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1722\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_03-150x300.jpg\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_03-150x300.jpg 150w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Real_Thai_03.jpg 314w\" alt=\"Real_Thai_03\" width=\"150\" height=\"300\">\u201cThanks to its rugged design, the display can hold heavy gourmet products such as bottles, cans and entire box bottles, cans and entire box units without difficulty\u201d, says Schmidlin. Another forte of the display is the effective presentation of goods at the POS: products are in plain sight and can be reached from two sides. Using an additional pallet jacket, the displays meld into a single visual unit \u2011 the icing on the cake in every powerful brand staging experience.<\/p>\n<p>\u201cBoosting sales was our main concern,\u201d explains Schmidlin. \u201cIn addition, with the Real Thai world of experience we attached great importance to giving consumers a genuine Thai atmosphere. All of these requirements are thoroughly met by the groundbreaking Real Thai Push &amp; Ready design.<\/p>\n<p>In June 2013 the display won Gissler &amp; Pass the gold award at the POPAI (Point of Purchase Advertising International POS Awards) in the \u201cFood \u2011 Temporary\u201d category.<\/p>\n<p>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1623\" aria-expanded=\"false\">Fissler Asian Transport and Sales Packaging<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1623\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1623\" tabindex=\"0\" hidden=\"hidden\"><h3><span style=\"color: #da212a;\"><strong>Robust and luxurious<\/strong><\/span><\/h3>\n<p>Fissler, the old-established manufacturer of cooking utensils, has, together with its partner from the corrugated board industry, developed a combined transport and sales packaging that is adapted to the special requirements of the Asian market.<\/p>\n<p><a class=\"alignleft fancybox image\" href=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1787 alignleft\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser-1030x477.jpg\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser-1030x477.jpg 1030w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser-300x139.jpg 300w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser-1500x696.jpg 1500w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser-705x327.jpg 705w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser-450x208.jpg 450w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_Teaser.jpg 1698w\" alt=\"Fissler_Teaser\" width=\"700\" height=\"324\"><\/a><\/p>\n<div class=\"hr hr-big avia-builder-el-7 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1790\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_01-236x300.png\" sizes=\"(max-width: 236px) 100vw, 236px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_01-236x300.png 236w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_01-555x705.png 555w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_01-450x571.png 450w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Fissler_01.png 699w\" alt=\"Fissler_01\" width=\"236\" height=\"300\"><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cThe requirements for the packaging of pressure cookers are different on the Asian market from those of the European market\u201d, says Frauke Heyer, Product Manager for pressure cookers at Fissler. \u201cFor example, in Asia the product packaging is used for high-quality presentation of the product in retail stores as well as gift packaging. In addition to this, the packaging must protect the pressure cookers during transportation against the special strains of a sea journey lasting several weeks. We have therefore developed special packaging that prevents damage, supports sales and also substantially reduces costs.\u201c<\/p>\n<p><b>Protects and sells<\/b><\/p>\n<p>The pressure cooker packaging of Fissler cuts a good figure in ship containers and in the shops of Hong Kong, Singapore and others.<\/p>\n<p>For this, Heyer has called upon in-house experts and the corrugated board specialist Gissler &amp; Pass. The packaging developer designed a robust single-piece folding bottom packaging made of B-flute that can be used in modules. The whole interior consists of sturdy E\/E-flute with a high proportion of Kraftliner. \u201cThe core part is a mechanically glued-in insert with a circular indentation, with which the goods are kept in place\u201d, explains Dominik Schr\u00f6teler, Packing Developer at Gissler &amp; Pass. \u201cThis fixing is designed so that it can secure up to 19 different pressure cookers and sets against sliding. They can, after all, weigh up to 10 kg.\u201d For additional protection during transport, a corrugated board strip over the pressure cooker provides equalisation of height. Finally, a support for the packaging lid, in the form of a corner curving inwards, ensures that the lid does not cave in.<\/p>\n<div class=\"hr hr-big avia-builder-el-8 el_after_av_hr el_before_av_hr \">&nbsp;<\/div>\n<p><b>Straightening with a flick of the wrist<\/b><\/p>\n<p>\u201cAn important advantage of the packaging is the simple handling\u201d, says Schr\u00f6teler. \u201cThe folding bottom, the centring insert and the support automatically move into the right position when the packaging is set upright \u2013 the whole setting-up is done with a flick of the wrist.\u201d With the old packaging solution, each pressure cooker first had to be provided with protective padding before it was placed in the packaging. This caused costs: placing in the packaging lasted considerably longer because a large number of work steps had to be carried out one after another. In addition it was necessary to buy lots of padding components, which had to be stored and kept ready at the workplace. \u201cThe improvement of the packaging brought us a substantial cost advantage\u201d, confirms Dr Andreas Hillenmeier, Development Manager at Fissler.<\/p>\n<p>The packaging is exclusively used for the Asian market. So before it advertises the pressure cookers for sale in the shops of Shanghai or Seoul, it has to be equal to the special requirements of transportation by ship: climatic influences and rocking of the ship. \u201cAs an effective measure against the destabilising influences of warm and damp air, we use particularly resistant semi-chemical pulp as corrugated board\u201d, explains Schr\u00f6teler. Due to the rocking movements of the ship there is the risk that the high-quality design will be spoilt by cracks, scratches and dents. \u201cIn order to prevent such damage, we have developed a new paint-varnish combination that is especially tough\u201d, says Schr\u00f6teler \u201cIt is an additional protective shell for safeguarding the attractiveness of the packaging.\u201d<\/p>\n<p><b>Premium Brand Appearance<\/b><\/p>\n<p>The high-quality premium look is decisive, because as well as safety during transportation, the packaging should also ensure an impressive brand appearance. The high-quality looks of the packaging design appeal especially to the Asian audience. Heyer: \u201cThe Fissler brand has achieved the status of a luxury brand in Asia; its valuable design thus makes the sales packaging an important marketing instrument.\u201d The Asian subsidiary companies of Fissler have been intensively involved in all questions of design, in order to cater to the requirements of this market. \u201cThis attractive packaging has a strong sales-promoting function in Asia\u201d, adds Heyer.<\/p>\n<p>Gissler &amp; Pass won the German Packaging Award in 2012 for this packaging. Fissler is certain that the close cooperation with the corrugated board experts has had a positive effect on the results achieved: \u201cThe result is something to be proud of. For Fissler, this attractive and functional packaging sets new Standards.\u201c<\/p>\n<p><em>(Source: SEA Public Relations, Frankfurt with the permission of Fissler GmbH)<\/em><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1624\" aria-expanded=\"false\">Severin \/\/ The Power of Packaging<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1624\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1624\" tabindex=\"0\" hidden=\"hidden\"><h3><span style=\"color: #da212a;\"><strong>The Power of Packaging \u2013 Seduction Desired<\/strong><\/span><\/h3><p>In retailing it is now more important than ever to establish direct communication with the consumer and anyone who wants to penetrate into the awareness of the customer has to stand out and appeal to the senses. The POS is thus playing an increasingly important role in brand strategy.<\/p><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3013\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Severin_Teaser.jpg\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Severin_Teaser.jpg 849w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Severin_Teaser-300x139.jpg 300w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Severin_Teaser-705x327.jpg 705w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Severin_Teaser-450x208.jpg 450w\" alt=\"Severin_Teaser\" width=\"700\" height=\"325\" \/><\/strong><\/p><div class=\"hr hr-big   avia-builder-el-9  el_after_av_hr  el_before_av_hr \">\u00a0<\/div><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><strong>Convincing Sales Support<\/strong><\/p><p>This has also been recognised by the electronic appliance manufacturer Severin, based in Sundern. Two years ago, Severin decided to pep up the image of the brand and of the long-established company. In addition to a new corporate design and new brand claim, the company is also presenting itself with a new packaging concept. Together with the packaging specialist Gissler &amp; Pass, J\u00fclich, the new image was implemented in modern, high-quality-finish packaging for the \u201cHome Selection\u201d line for specialist retailers.<\/p><p>\u201cBecause this is a premium line from our company, which rounds off the range at the top end, the packaging was meant, above all, to stand for premium quality as well as providing transport protection for international shipping\u201d, says Simone Scharfsch\u00fctze, Marketing Manager at Severin, summarising the task.<\/p><p>Thanks to more than 30 years of cooperation, Severin and Gissler &amp; Pass are a closely knit team, in which there is clarity regarding the requirements of the brand item manufacturer and the technical printing and finishing options of the corrugated board company. Without bottlenecks, a packaging design was put together in a few months, from the idea to the introduction on the market that contributes to reinforcing the brand\u2019s emotional charge and achieves a recognition effect with customers.<\/p><p>The packaging for e.g. coffee machines, which has the basic colour black, already looks trendy and refined in itself. The 5-colour offset printing is additionally enhanced by the drip-off varnishing. The drip-off varnishing process is a two-stage inline improving printing process with which one can produce effective matt-gloss contrasts in the offset printing machine. Due to the variation in the type of surface and the contrast between matt and gloss areas, a variety of visual effects can be achieved, such as a velvety appearance or reflective prints. In the Severin packaging, this finishing technique ensures that the glossy picture of the product stands out from the matt black background and immediately catches the eye of the consumer. \u201cRetail, as our direct contact, has reacted very positively to the packaging solution and explicitly praised the high quality\u201d, confirms Simone Scharfsch\u00fctze.<\/p><p>\u201cThe concept shows once again that premium packaging is no longer a privilege of luxury brands but instead that segments such as consumer electronics can also leave the outdated and well-worn paths in order to awaken the customers\u2019 interest and to boost sales with a striking outfit for their products\u201d, says Thomas Gissler-Weber, Managing Director of Gissler &amp; Pass.<\/p><p><em>(<\/em>Source: press release with the permission of Severin Elektroger\u00e4te GmbH, published in Verpackungs-Rundschau, Special: Packaging as a Marketing Factor<em>)<\/em><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1625\" aria-expanded=\"false\">Listerine \/\/ Eye Catcher made of corrugated board<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1625\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1625\" tabindex=\"0\" hidden=\"hidden\"><div id=\"main\" data-scroll-offset=\"69\"><div class=\"main_color container_wrap_first container_wrap fullsize\"><div class=\"container\"><h3><span style=\"color: #da212a;\"><strong>Eye Catcher made of corrugated board: Turning the Listerine bottle into a display<\/strong><\/span><\/h3><p>When introducing new products, displays made of corrugated board have their big appearance at retail sales outlets. This was also the case with the German market launch of \u201cListerine Total Care\u201d and \u201cListerine Total Care Sensitive\u201d from Johnson &amp; Johnson GmbH.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3017\" src=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Listerine_Teaser.jpg\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Listerine_Teaser.jpg 849w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Listerine_Teaser-300x139.jpg 300w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Listerine_Teaser-705x327.jpg 705w, https:\/\/gissler-pass.de\/wp-content\/uploads\/2014\/11\/Listerine_Teaser-450x208.jpg 450w\" alt=\"Listerine_Teaser\" width=\"700\" height=\"325\" \/><\/p><div class=\"hr hr-big avia-builder-el-10 el_after_av_hr avia-builder-el-last \">\u00a0<\/div><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><strong>Convincing Sales Support<\/strong><\/p><p>The shop displays with the brand image are intended to draw attention and encourage shoppers to buy the new mouth care solutions. This was the development order from the consumer goods manufacturer to the packaging experts of Gissler &amp; Pass. \u201cThe aim was to create something special\u201d, is how the requirements were summed up by Lutz Werner, Packaging Developer at the corrugated board manufacturers in J\u00fclich. The fact that he succeeded is not only proven by the successful market introduction. Prizes from national and international packaging awards are also testimony to this success.<\/p><p><b>Bottle Shape as Design Task<\/b><\/p><p>\u201cIn the designing of the display, we were meant to use the shape of the Listerine bottle as a guide\u201d, says Werner, describing the task. Accordingly, in the first design step, he developed a 3D model that adopts the brand-typical outline of the product packaging. Three corrugated bottoms placed one above the other carry the mouthwash bottles, framed by strips of the same material. The roof of the display consists of corrugated board elements arranged in a cross, in the lilac of the bottle body and the black of the twist-cap. The result: a sales area in the shape of a Listerine bottle. \u201cThis design idea for a display was completely new\u201d, explains the developer.<\/p><p>In order to allow as much free access to the products as possible, side walls were dispensed with. This resulted in special requirements for the stability, because when it is fully loaded, the 1.70-metre-high design has to carry 72 half-litre bottles, each weighing 600 grams, giving a total of 43 kilos. A particularly sturdy corrugated board made of 3mm-thick B-flute and a back wall connected to the product-bearing corrugated board bottoms provide the necessary stability. \u201cThe product is free-standing and bears itself due to its weight\u201d, elaborates Werner.<\/p><p><b>Successful Use \u2013 Award-Winning Solution<\/b><\/p><p>The offset-printed display has been in use in food retailers and drugstores since 2010. With success: within the last year Johnson &amp; Johnson GmbH significantly increased its market share in the mouth care segment with Listerine products. The manufacturer attributes a large share of this development to the innovative shop display which now stands on the sales front for several Listerine products in Germany, Austria and Switzerland. Based on the same design principle, there is now also a version for 36 bottles instead of 72.<\/p><p>Apart from the users in the trade, the new development also impressed the jury of the German Packaging Award. It awarded a prize to the sales-promoting design in 2010 in the category \u201cPromotional and Display Packaging\u201d. \u201cThe offset laminated corrugated card promotional display impresses with a design very close to that of the product\u201d, judged the experts and particularly praised the combination of high brand recognition value and very good product access. As a prize-winner of the German Packaging Award, the display was also entered in the WorldStar competition of the World Packaging Organization. Out of the roughly 250 entries from 30 countries only nine innovations received an award and the oversized mouthwash bottle was among them.<\/p><p>(Source: SEA Public Relations, Frankfurt with the permission of Johnson &amp; Johnson GmbH, published in Verpackungs-Rundschau and ausgepackt\/VDW)<\/p><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cases Cases Gigaset \/\/ Grass paper packaging Real Thai Push &amp; Ready Display Fissler Asian Transport and Sales Packaging Severin \/\/ The Power of Packaging Listerine \/\/ Eye Catcher made of corrugated board Gigaset \/\/ Grass paper packaging New grass paper packaging for smartphones Gigaset has moved the production of its new GS 195 smartphone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5147","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/pages\/5147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/comments?post=5147"}],"version-history":[{"count":1,"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/pages\/5147\/revisions"}],"predecessor-version":[{"id":13009,"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/pages\/5147\/revisions\/13009"}],"wp:attachment":[{"href":"https:\/\/gissler-pass.de\/en\/wp-json\/wp\/v2\/media?parent=5147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}