What are promotion displays?
“Promotion” is a particular type of advertising. In general, customers get product samples or a taster during this type of campaign. Promotion displays provide interaction at the point of sale.
However, promotion displays are not necessarily stocked with goods. The often serve as an additional eye-catcher in the market. Stands accompanying the goods draw the customers’ attention to a specific product and provide additional space for advertising messages.
What types of promotion displays are there?
Popular variants are:
- Promotion pillars
- Test and tasting stands
- Pallet corners
- Posters and cubes on telescopic rods, and
- Toppers for displays.
In order to increase the sales-promoting impulse effect of promotion displays, multi-sensory effects can be integrated. Sound, light or movement modules are possible. Finishing techniques additionally emphasise the high quality of the product and brand.
Promotion pillars offer a continuous advertising panel. They are available in a variety of models with and without shelves or dispensers, as
- round pillars,
- elliptical pillars,
- triangular pillars, and
- square pillars.
Whether it’s life-size testimonials, oversized standees in the shape of the product or simply large advertising posters, they all serve as an eye-catcher at the overstimulated POS and as a customer stopper. Standees are generally used to flank promotional materials such as display placements in order to increase awareness and communicate additional messages.
Test and tasting stands
For food, purchasing decisions are made by the stomach. The actual taste experience cannot be conveyed through poster advertising. Particularly for newly launched products or brands, test and tasting stands are the promotional element. Promotion displays draw customers in with their luxurious, appetising design.
Pimp up your Display: pallet corners
Enhancement of goods which are sold directly from Euro pallets or on standard/logistics displays is done, for example, using pallet corners: attached in a few simple steps, they are unique eye-catchers right at the POS and inform consumers about topical offers. The goods remain easy to pick up from the pallet. At the same time, thanks to the large communication surface, customers notice the products from afar.