The expert jury with members from the fields of retail, research and marketing has reviewed and rated the POPAI D-A-CH Awards submissions on 16 February 2020 at Düsseldorf’s EuroShop trade show. Scoring not with one but two displays, Gissler & Pass received a double nomination for the coveted award!
Classy Art Déco buffet trolley
Designed to emulate an Art Déco buffet trolley, the stylish ¼ chep display can hold 24 bottles of the new Licor 43 Baristo premium liquor. The display gives a lifelike representation of the exquisite materials marble and gold, in keeping with the brand’s corporate design. In addition, the logos on the pedestal and poster were given a classy hot film finish to further highlight the premium character.
The monkeys are on the loose
Another winner was the large, eye-catching Haribo display in a jungle look, designed to provide an attractive, congenial backdrop for Haribo’s jungle world star products. The three-dimensional display superstructure is adorned with typical jungle flora and affectionate animal themes which will make shoppers want to reach out and get a taste.
The kicker with surprise effect: the integrated sound module which produces typical jungle sounds reacts, surprises and deepens the shopper’s jungle experience.
At the awards ceremony scheduled for May/June 2020, Gissler & Pass and their customers will finally know whether the display solution is going to fetch gold, silver or bronze.